While technology advances have continued to make lives easier in many regards, it has also led to inboxes bombarded with marketing emails.  What this means for your practice is that a lot of your patients will not provide e-mail addresses or text message opt-ins, and even if they do, your emails could get lost in their inbox or sent directly to spam.  Its important to make sure your office avoids just being “background noise” in your patient’s lives, and the best way to get around this is to make sure you are reaching them via multiple communication methods including phone calls and postcards.

Utilizing many different communication methods makes sure that you have the best chance of grabbing the attention of your current or lapsed patients.  This not only helps with patients getting their appointment reminders, but also keeping your schedule full all year long with check ups and patient recall.  When it comes to your lapsed patients, they have already distanced themselves from your practice or their own dental care, so you need to work extra hard to regain their attention.  Each patient will be different, so it’s imperative that you find the right mix of communications that work best to engage your patients.

The Study

To take a deeper look into how automated phone calls and postcards affected patient engagement with dental offices, PracticeMojo Automated Recall & Marketing ran through its second quarter numbers for offices in 2014.  A total of 1,867,810 communications were documented, including emails, texts, postcards and automated phone calls.  Appointments were given a value of $250 for scheduled and completed appointments, and were then calculated based off the office’s monthly fee for PracticeMojo.  Below you’ll see how adding automated phone calls and postcards to the mix changed an offices bottom line.